BGQ.aiBusiness Growth Quotient
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Business Growth Quotient

Understand your business.
See what's changing.
Know what to do next.

Connect your business data and get a clear picture of performance, growth, risks, and opportunities.

Start analyzing your business See how it works
app.bgq.ai/overview
Revenue8.3%
$294.3k
from $271.8k
CSV import · 2h ago
Ad Spend12.1%
$58.4k
from $52.1k
CSV import · 2h ago
Leads10.8%
3,412
from 3,080
CSV import · 2h ago
New Customers8.8%
186
from 171
CSV import · 2h ago
Revenue

Revenue vs profit · 12 months

BGQ Score
79/ 100
Business Growth Quotient
Healthy
Demo scoring
At riskMixedHealthyStrong
  • Revenue Growth25%
    92
  • Marketing Efficiency20%
    81
  • Sales Conversion20%
    65
  • Customer Growth15%
    79
  • Retention10%
    Unavailable
  • Profitability10%
    72
The problem

Your business lives in ten tools. Your understanding shouldn't.

Ad platforms report spend. The CRM reports deals. Billing reports revenue. Nobody reports how they connect — so you stitch spreadsheets together and still can't say why the month went the way it did.

The product

One model of your business, from first click to profit.

BGQ.ai normalizes every source into a unified business data model, so a change in spend can be traced through leads, deals, and revenue.

Ad spendLeadsQualifiedOpportunitiesCustomersRevenue
01

Data sources

02

Normalization

03

Metrics engine

04

Insights & actions

Intelligence modules

Every function, answered in context.

Marketing intelligence

Is spend turning into pipeline?

  • Spend, CPL, CAC and ROAS by channel
  • Source-reported attribution only
  • Efficiency trend alerts
Sales intelligence

Where are deals getting stuck?

  • Stage-by-stage conversion
  • Pipeline value and age
  • Stalled deal detection
Revenue intelligence

Is growth profitable?

  • Revenue, profit and margin
  • Period-over-period change
  • Revenue vs spend efficiency
Customers intelligence

Who are your most valuable customers?

  • Customer growth and churn
  • Segment LTV and share
  • Retention, when the data exists
AI insights

Not more charts. The few things that matter this week.

Every insight separates what the data shows from what may explain it, and what you could do next. No implied causality, no invented numbers.

OpportunityHigh impact

Google Ads returns more per dollar than Meta

Google Ads ROAS is 6.0× vs 4.0× on Meta over the last 30 days, at similar lead volume.

Possible explanation
Google traffic may carry higher purchase intent. Source-reported revenue only; no cross-channel attribution applied.
Recommendation
Consider testing a 15% budget shift from Meta to the top Google campaigns.
Based on: Channel table · 30 days
ProblemMedium impact

Lead-to-qualified rate slipped

Qualification rate fell from 40.1% to 37.6% while lead volume rose 10.8%.

Possible explanation
New lead sources added this month may be lower intent, or qualification criteria may have changed.
Recommendation
Investigate which sources the new leads came from.
Based on: Funnel · period over period
AlertMedium impact

CAC has risen four periods in a row

CAC moved from $301 to $314. Still within target, but trending upward.

Possible explanation
Spend grew faster than new customers (+12.1% vs +8.8%).
Recommendation
Set a threshold alert at $330 and review the highest-cost campaigns.
Based on: CAC trend · 4 periods
BGQ Score

Your Business Growth Quotient, in one number.

A clear measure of how your business is performing, evolving, and positioned for growth. Every point is traceable to a metric — and missing data is shown as unavailable, never assumed healthy.

BGQ Score
79/ 100
Business Growth Quotient
Healthy
Demo scoring
At riskMixedHealthyStrong

Your score is currently held back by weaker sales conversion. Retention is unavailable and not counted — missing data is never treated as poor performance.

  • Revenue Growth25%
    +8.3% MoM vs 10% target
    92
  • Marketing Efficiency20%
    ROAS 5.0× vs 4× floor, CAC trend
    81
  • Sales Conversion20%
    Lead→deal 5.45%, qualification ↓
    65
  • Customer Growth15%
    +8.8% new customers
    79
  • Retention10%
    No subscription/churn source connected
    Unavailable
  • Profitability10%
    Gross margin 31.2%, ↑1.4pt
    72
Sales funnel

Where conversion is leaking

Leads3,412
Qualified1,284 · 37.6%
Opportunities512 · 39.9%
Deals won186 · 36.3%
Integrations

Start with a spreadsheet. Grow into live connectors.

CSV / Excel upload

Available now

Google Sheets

Coming soon

Lead & sales system (CRM)

Coming soon

Payment platform

Coming soon

Accounting software

Coming soon

Google Analytics

Coming soon

Support platform

Coming soon

Meta Ads

Available now

Google Ads

Coming soon

TikTok Ads

Coming soon

LinkedIn Ads

Coming soon

Snapchat Ads

Coming soon

How it works

From raw data to a decision in three steps.

  1. 01

    Connect

    Upload a file or connect a source. Map columns once.

  2. 02

    Understand

    BGQ.ai builds unified metrics, trends, and your BGQ Score.

  3. 03

    Act

    Get prioritized insights with evidence and next actions.

Pricing

Priced per organization, not per chart.

Starter

$149 /mo

One clear view of the business for founders.

  • 1 organization
  • 3 data sources
  • Weekly AI summary
  • 2 seats
Get started

Growth

Most popular

$449 /mo

For teams that run on metrics.

  • Unlimited sources
  • BGQ Score & insights
  • Alerts & reports
  • 10 seats
Get started

Scale

Custom

For multi-entity businesses.

  • Multiple organizations
  • Custom connectors
  • SSO & audit log
  • Dedicated support
Get started
FAQ

Questions, answered.

BGQ.ai · Business Growth Quotient

The place where you understand what's happening in your business.

Start analyzing your business